DARK DAWN

IMPORTANT ANNOUNCEMENT: A New Name, Changes, and Impacts

Dear Readers,

I am writing to inform you of some important upcoming changes to my Substack.

Dark Knight of the Soul will be undergoing a name change and a slight rebranding. Starting on June 16th, this Substack will be renamed Dark Dawn instead.

New name. Same content and offering.

My reasons for the name change are twofold. The first is practical and the second aesthetic:

1. I have long been aware of the trademark conflict the name “Dark Knight” creates due to its association with the DC Comics Batman franchise. As the presence and popularity of my Substack grow, this poses a legal risk - even though my content is far removed from superhero themes.

2. More importantly, when I first rebranded from Advaitaholics Anonymous to Dark Knight of the Soul, I was emerging from a dark night experience of my own - which I wrote about extensively at the time. The rawness of that period has since passed and the space I write from now is a different one. As such, Dark Knight of the Soul doesn’t quite capture what I am bringing now - a juxtaposition between that darkness and the dawn of remembrance. Hence, the new name Dark Dawn.

   IMPORTANT NOTE FOR PAID SUBSCRIBERS:

   Beginning June 16th, subscription charges will appear as DK DAWN or DARK DAWN on your bank or credit card statement instead of DK KNIGHT or DARK KNIGHT.

Impacts

Expect to see the following changes after June 16th:

• Substack

  • There should be no real impacts to readers on the website or the app. The reading experience will remain the same.

• Email

  • The email newsletter will have a slight change in sender title. Instead of “Shiv Sengupta from Dark Knight of the Soul”, your emails will now come from “Shiv Sengupta from Dark Dawn”.

• Paid Subscriber Billing (IMPORTANT PLEASE READ)

  • No action is required on your part. The only change will be the description that appears on your bank or credit card statement.

  • Your subscription currently shows up on your bank statement as “DK KNIGHT” or “DARK KNIGHT”

  • After June 16th, your subscription charges will now show up on your statements as “DK DAWN” or “DARK DAWN”

  • If you review your bank or credit card statements regularly, please keep this change in mind to avoid confusion or accidental payment disputes.

• The ‘Dark Knight Journeys’—One-Year Program

  • The program will be renamed Dark Dawn Journeys (DDJ).

  • Other than the name change there will be no change or impact to any of the programming for current or new participants.

• Publishing

  • New Sarum Press, the publisher of my Advaitaholics Anonymous trilogy, closed earlier this year.

  • Moving forward I will be republishing all three books under my own publishing label: Dark Dawn Press. Stay tuned for the release of those books sometime this summer!

  • Here’s a sneak peek of the new logo:

    

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June 16th happens to be my 45th birthday and it seemed like an appropriate occasion for a new beginning.

If you have any questions or concerns, feel free to contact me via email, DM or comment below.

I deeply appreciate and value your ongoing readership and support.

—Shiv